Groundwire founder Sean Dunn is a regular speaker and enthusiastic partner with Barnabas Groups all over the country, including the S.F. Bay Area Barnabas Group.
Years ago, Groundwire grew out of his existing ministry when Dunn received the inspiration to use secular media to reach unchurched young people who would not think of setting foot in a traditional church. Groundwire buys 30- and 60-second radio and television spots on popular secular outlets such as MTV, VH1, Comedy Central. Each commercial points to Jesus, but also invites the audience to engage in a one-on-one conversation with a trained spiritual coach.
“Pornographers, predators and publicists have figured out how to use these tools to destroy our kids—why shouldn’t we (Christians) figure out how to use them to save and build up kids,” said Dunn.
Twenty-four hours a day, volunteers are waiting to engage, encourage and point towards Christ. Because of the use of media to interrupt their audience, Groundwire is able to impact the masses in a very significant way.
Groundwire now is running commercials on 1,300 radio stations and operates across the United States and is expanding its international reach. It currently operates in India, Sri Lanka and Australia and is planning to open in the United Kingdom. It also has software that automatically will translate English into another language.
Once young people interact with the coach in a spiritual conversation, they also can make a decision to trust Christ. Those that do so are encouraged to connect with a local church, which happens in about one-third of the decisions for Jesus.